BOOST Brand Lab
The Kick Off Workshop for Brand Development
Your company or a company your agency looks after wants to redesign its brand communication and reposition itself. In a joint workshop with employees from the various departments, we reveal your brand essence.
We start by asking some questions. What is your company heritage? What drives your employees? What associations does your brand prompt? Which words and images are associated with it? What space does your brand occupy?
Then, using strategic tools and creative techniques, we work out the DNA of your brand together. We develop first ideas for a new brand strategy and formulate goals for new communications.
The aim of the workshop is a clear definition of your brand.
The “Corporate Language Coach” and “Look & Feel Coach” workshops continue the brand building process.
Duration: 1-2 days, depending on the content and agreement